The Discovery phase is key to defining timelines, milestones and a broad idea of the deliverables needed to accomplish your business goals. Here is what we’ll do:

• We’ll begin with several calls or in-person meetings with key stakeholders in which we will dive into your project.
• We’ll define broad design deliverables and functionality.
• We’ll create high-fidelity designs for key pages to quickly iterate to a well-defined user experience and content strategy.
• We’ll develop initial branding elements and style guides that will be used as a guide throughout the life of the project.

We implement agile methodologies so that the end-product evolves as we collaborate with your team. During our initial design and development sprints, we’ll do the following:

• We’ll define key pain points that exist within your current web systems and publishing flow, and begin jotting down ideas to solve them through design and WordPress development.
• We’ll begin diving into the details of the broad functionality goals that we defined during discovery.
• We’ll begin pulling in different parts of our validated WordPress framework that will be used as a base for creating key functionality.
• We’ll create live WordPress prototypes. Unlike traditional prototypes by agencies, these will be styled and implemented on your WordPress theme which saves time and resources.

Once prototypes and branding style guides are approved during the design sprint, we’ll move on to a primary development sprint in which we begin building key functionality and implementing approved designs and content across all pages.

• Use approved prototypes and branding style guides to build out primary and internal pages across the site.
• Define any design modules that need to be globally synced. This empowers your team to update important modules like call to action sections across the entire website in a few clicks.
• Begin the initial buildout of key functionalities like membership, e-commerce, API integrations among many others.
• Go through several revision rounds until you land on exactly what you need.
• Perform keyword research and on-site SEO

After the site has been rigorously tested and approved, we’ll get started on the following:

• We’ll spin up an AWS instance or Digital Ocean droplet on our platform that is capable of scaling to millions of unique monthly users.
• We’ll begin diving into the details of the broad functionality goals that we defined during discovery.
• We’ll begin integrating all server health and uptime notifications into our Slack channel that is monitored by our team 24/7.
• We’ll set up hourly backups that are stored for up two weeks.
• You’ll get a dedicated site and account manager who knows everything about your website and will lead your support moving forward.
• This site manager will handle your website maintenance and perform core and plugin updates by hand in a dedicated staging environment to ensure your website never skips a beat.